Watchguard Inc.

Watchguard Inc. runs the PopupExperience application during LEC 2019 event in Palexpo (Geneva, Switzerland) taking place 9 & 10 April 2019

The main purpose of using the PopupExperience for this technology company is to offer a new way to interact with their prospects and customers. According to Orson Hoffher: “It is a simple way to show how our products are set-up, and give our visitors a deeper impression”.

By using the PopupExperience, sales people don’t need to look for the right flyer based on the product they want to present, as all promotional information is consolidated in one tool i.e. the interactive table.

“It is a different approach as the customer is more involved in the presentation process. Our sales team can offer different products at the same time, and it helps them to give the right message to the customers.”

Orson Hoffher, Country Sales Manager

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